A PYMNTS Company

India: Competition Commission gearing up against TV ad cartelization

By  |  September 26, 2012
India: Competition Commission gearing up against TV ad cartelization

India’s competition watchdog is readying a television advertising campaign to educate consumers on the perils of cartelization, exhorting them to reject collusion between manufacturers or service providers for profit maximization. A nation intermittently bombarded over the past several decades by messages highlighting the dangers of smoking, the cruelty of crackers or the crime of dowry is about to get a new one, this time on the perils of cartelization. The Competition Commission of India (CCI) has asked the Directorate of Advertising and Visual Publicity, the media arm of the information and broadcasting ministry, to emulate the popular “say no to smoking” and “say no to crackers” television campaigns while fashioning its impending tryst with the airwaves.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Full Content: EconomicTimes

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.