Meta to Display eBay Listings on Marketplace Following EU Fine

Meta Platforms, the parent company of Facebook, is preparing to introduce eBay listings to its Facebook Marketplace platform, a move aimed at easing tensions with European Union (EU) regulators. The development follows a hefty €798 million fine imposed by the European Commission (EC) last November for alleged antitrust violations.

The EC accused Meta of creating “unfair trading conditions” by embedding its Marketplace service directly into Facebook’s core social network. According to a Reuters report, regulators argued that this integration gave Meta a significant advantage over competing online classifieds platforms, many of which also advertise on Facebook. Additionally, the EC claimed that Meta could exploit user data from these advertisers to bolster Facebook Marketplace’s position in the market.

While Meta has contested the fine and vowed to appeal, the company is now taking steps to address the regulatory concerns. Per Reuters, Meta will soon test a feature that allows Facebook Marketplace users to view eBay listings and follow links to complete purchases on eBay’s platform. This test, designed to enhance user choice and reduce concerns over market dominance, could signal Meta’s willingness to cooperate with regulators.

Read more: eBay’s Lawyers Ask Court To Refuse Meta Bid For Deposition In FTC Monopoly Case

Interestingly, the pilot program will launch not only in key European markets like Germany and France but also in the United States. According to Bloomberg, the U.S. inclusion is notable because it falls outside the jurisdiction of the European Commission, indicating that Meta may be exploring broader strategic opportunities.

Meta has faced increasing scrutiny in Europe for its business practices, particularly around data use and competitive behavior. This latest initiative could be seen as a proactive step to demonstrate that the company is addressing antitrust concerns. However, it remains unclear whether this will be enough to satisfy regulators and reduce further penalties.

While Meta continues to challenge the EC’s decision through legal channels, the integration of third-party listings, such as those from eBay, may help to reshape perceptions of the platform’s dominance in the digital classifieds market.

Source: Reuters