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Report Finds Google Continues To Dominate Australian Searches

 |  October 28, 2021

The Australian Competition & Consumer Commission’s (ACCC) third Digital Platform Services Inquiry interim report found that Google continues to be the dominant search engine in Australia, with a market share of 94%. Google Search is the default search engine on the two most popular browsers in Australia, Google’s Chrome browser and Apple’s Safari browser, which are pre-installed on most mobile devices in Australia.

The report found that Google’s dominance in general search engine services in Australia is extended and entrenched by the large sums of money it pays to be the default search engine on Apple’s Safari browser, its ownership of Chrome and by the pre-installation and default arrangements it has in place with competing browser suppliers and device manufacturers that use Google’s Android operating system.

“Search engines play a critical role in the digital economy. We are concerned that Google’s dominance and its ability to use its financial resources to fund arrangements to be the default search engine on many devices and other means through which consumers access search, such as browsers, is harming competition and consumers,” ACCC Chair Rod Sims said.

“Google pays billions of dollars each year for these placements, which illustrates how being the default search engine is extremely valuable to Google’s business model.”

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