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Thailand Publishes New Unfair Trade Practice Guidelines

 |  August 17, 2021

The Office of the Trade Competition Commission (OTCC) has recently opened a public hearing on the draft new unfair trade practice (section 57) guideline which will replace the current guideline once it becomes effective. The draft new guideline revises certain defined terms and provides more details on acts that may constitute an offense under section 57 of the Competition Act.

The key changes under the draft guideline are summarized below.

  • “Market Power” means the ability to determine the price, quantity, or operating conditions of the market. Currently, market power is defined as the power and ability to determine the direction or conditions of the market.
  • Increased costs and expenses, loss of business opportunity, and reputational damage are added to the examples of economic loss (which already include loss of opportunities and loss of market value).
  • A de minimis threshold of 10% of the turnover is introduced into the determination of superior bargaining power.
  • The following actions have been added to the list of acts that could be considered unfair trade practices if carried out without justification:
  • fixing terms for storage and distribution of goods;
  • requiring another firm to purchase or sell more or less products than it would otherwise purchase or sell;
  • imposing trade conditions that are not included in the contract (e.g. price adjustment or imposing unrealistic quality assessment criteria);
  • imposing sales or performance targets;
  • refusing to deal with another firm.

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