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UK’s Watchdog Starts Facebook’s Giphy Deal Probe

 |  January 28, 2021

UK’s competition watchdog on Thursday, January 28, launched its initial investigation into Facebook’s completed acquisition of GIF website Giphy, reported Reuters.

The world’s largest social media company bought Giphy, a website for making and sharing animated images, or GIFs, in May last year to integrate it with its rapidly growing photo-sharing app, Instagram.

However, a source told Reuters in June that Facebook was pausing the integration of Giphy into Instagram after the Competition and Markets Authority (CMA) served an initial enforcement order.

Governments around the world are looking at strengthening the regulation of tech firms that have become even more powerful during the COVID-19 pandemic, with the CMA announcing last month that tailored rules should be used to regulate them.

“We will continue to fully cooperate with the CMA’s investigation. This merger is procompetitive and in the interests of everyone in the UK who uses GIPHY and our services,” a Facebook spokesperson said on Thursday.

The CMA stated it has until March 25 to decide whether it should make a reference for an in-depth investigation.

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