A PYMNTS Company

EU Set To OK Deutsche Telekom, Orange, Telefonica, Vodafone Advertising JV Set

By  |  February 5, 2023
EU Set To OK Deutsche Telekom, Orange, Telefonica, Vodafone Advertising JV Set

Deutsche Telekom, Orange, Telefonica and Vodafone’s plans to form an advertising joint venture is set to win unconditional EU antitrust approval, Reuters reports, citing people familiar with the matter.
The joint venture marks the telecoms sector’s first attempt to take on Meta and Alphabet’s Google in the lucrative online advertising sector and diversify their revenue streams.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Google is the world’s leading seller of online advertising, well ahead of Meta, with the business generating about 80% of its revenue.

    Read more: Telefonica JV To Buy Chile Fibre Network For $360M

    The European Commission, which is scheduled to decide on the deal by Feb. 10 after its preliminary review, and Vodafone declined to comment.

    Telefonica referred to the joint filing with the EU antitrust watchdog. Deutsche Telekom and Orange did not immediately respond to requests for comment.