A PYMNTS Company

Twitter To Buy Newsletter Platform Revue

By  |  January 27, 2021

Twitter has reached a deal to buy newsletter platform Revue Holding BV, the companies said Tuesday, reflecting the interest among social-media companies in providing content creators with tools to make money, reported The Wall Street Journal. 

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Financial terms of the deal for Revue, a startup founded in the Netherlands in 2015, weren’t disclosed.

    “Revue will accelerate our work to help people stay informed about their interests while giving all types of writers a way to monetize their audience–whether it’s through the one they built at a publication, their website, on Twitter, or elsewhere,” said Twitter’s product chief, Kayvon Beykpour, and vice president of publisher products, Mike Park, in a blog post.

    With Revue, users write and publish their own editorial newsletters. Twitter said Revue will remain a stand-alone service under the deal and that it plans to expand the startup’s current six-person workforce.

    Twitter also said it is making Revue’s premium features free for all users and lowering the paid newsletter fee to 5%, with Mr. Park saying the move will “help maximize the revenue writers earn from their audience.”

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.