A PYMNTS Company

Google, Fitbit Deal Gets More Time In EU Probe

By  |  September 23, 2020

EU antitrust regulators have extended their investigation into Alphabet unit Google’s fitness tracker maker Fitbit to Dec. 23, reported the European Commission.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The EU competition enforcer last month kicked off a full-scale probe into the deal, saying Google’s pledge not to use Fitbit’s data for advertising purposes was insufficient to address competition concerns, reported Reuters. 

    “The Commission extended the deadline in agreement with the parties,” the EU executive said in an email.

    Google has said the combination of its and Fitbit’s hardware would boost competition in the sector where players include Apple, Samsung, Xiaomi, Huawei and others.