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US: Ad-Tech company sues Google for anti-competitive behavior

By  |  November 27, 2019

Atlanta-based ad-tech company Inform Inc. is suing Google for anti-competitive behavior, alleging that it “effectively put Inform out of business.”

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    The lawsuit, filed in federal court in Atlanta on Monday, November 25, charges that Google used its monopolistic hold on the internet search and mobile operating systems to undermine competition in the ad market, reported Fortune.

    The suit charges that while Inform generated more than US$100 million in revenue through its ad-tech solutions between 2014 and 2016, Google effectively put it out of business.

    “The totality of Google’s illegal and anti-competitive conduct across multiple, inter-related markets demonstrates a frightening march to online and digital dominance,” Inform maintains.

    In June, Inform agreed to be acquired, in an all-stock merger deal, by Boca Raton, Florida-based Bright Mountain Media.

    Full Content: Fortune

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