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US: DOJ to look at impact online ads on local TV ads

By  |  January 30, 2019

Department of Justice (DOJ) antitrust chief Makan Delrahim says that the DOJ will be holding a two-day workshop on the impact of online advertising on the local broadcast TV market, and whether the regulator should adjust its merger reviews.

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    The comment came in a Q&A at the State of the Net conference in Washington, DC, with Variety Washington correspondent chief Ted Johnson. The DOJ has been considering the issue in relation to a couple of recent merger reviews, Delrahim pointed out, specifically the aborted Sinclair-Tribune merger, and the follow-up Nexstar-Tribune merger.

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    Delrahim signaled that the DOJ is interested in learning more about what factors it should consider when looking at the local TV ad marketplace and the impact of online advertising.

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