A new competitor in Mexico’s highly concentrated broadcast television sector, Imagen Televisión, began airing this Monday. The arrival was greeted by sector regulator IFT as a welcome and necessary move to revive Mexico’s stagnant broadcasting sector, said the head of IFT’s Concessions and Services Unit, Rafael Eslava Herrada.
The new network will broadcast over most of the country, although the licensing agreement sets 2020 as the deadline when all 213 major population centers must be covered. “In the terms of the Concession Title granted to them, they must only cover the obligation to broadcast to all the country’s states in the next three years.” said Eslava.
Grupo Imagen was one of two winners who earned a license to launch a new network. The other winner, Grupo Radio Centro, pulled out one month after the contest was completed.
Full Content: Aristegui Noticias
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