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Russia: Regulator probes Samsung’s controversial anti-Apple ad

By  |  April 20, 2016

Russian antitrust authorities are likely to penalize Samsung Electronics’ Russian subsidiary for its ad disparaging the iPhone. Interfax, a Russian non-governmental news agency, reported on April 18 that Russian antitrust authorities ruled that Samsung Electronics Rus and mobile phone retailer EBPOCETb had violated advertising laws.

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    In May last year, EBPOCETb release an ad for the Samsung S6 Edge, in which a famous Russian actress says, “This is different from some fruity company’s has-beens. This is awesome.”

    Controversy erupted over the anti-Apple ad and Russia’s antitrust agency launched an investigation into it.

    Russia’s antitrust agency is reportedly considering taking disciplinary action against Samsung Electronics Rus for violating advertising laws.

    Full Content: Korea It Times

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