Peruvian authorities have found Telefónica Móviles, a local branch of the Spanish multinational, liable for the equivalent of 2.5 million Soles for failing to live up to offers made during their ‘Quintuplica Movistar’ campaign. The company has been ordered to remove all advertising for the campaign effective immediately.
The campaign offered customers in the pre-paid and single-pay contracts an option for quintupling their credit and call time. In practice this was never possible, as fees were raised by up to 300% after the bonus was applied.
The campaign had also promised that the bonus would be instantly available once the required SMS was sent, when in fact it could take up to two full days before registering. This was considered enough to qualify as False Advertising.
Source: Huarmey
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
UK Probes Lindab’s Acquisition of HAS-Vent Amid Fears of Market Monopoly
Apr 28, 2024 by
CPI
Shein Faces EU Regulations Over User Data
Apr 28, 2024 by
CPI
Google Fights Back Against US Antitrust Lawsuit
Apr 28, 2024 by
CPI
US Homeland Security Establishes Blue-Ribbon Board with Tech CEOs to Advise on AI
Apr 28, 2024 by
CPI
FTC Accuses Amazon Executives of Using Disappearing Messaging Apps to Conceal Evidence
Apr 28, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI