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Spain: Mediaset and Atresmedia fined for Advertising violations

By  |  April 21, 2015

Spain’s CNMC has approved a series of fines on media companies Mediaset and Atresmedia, citing several breaches of Spain’s broadcasting laws concerning advertising and publicity content. The fines amount to over 300,000 euros.

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    Atresmedia was charged with 2 different charges related to their presentation and broadcasting of advertising content, including a 28,855 euro fine for exceeding the allowed hourly advertising rate (12 minutes per hour) on it’s ‘La Sexta’ network. A larger fine, closer to 137,000 euros, was also included due to their use of super-imposed advertising and the mixing of editorial and advertising formats.

    Mediaset, meanwhile, was slapped with a 131,000 euro fine for similar reasons, citing super-imposed advertising and the blurring of editorial and advertising content. The companies will be allowed to appeal the decision before the National Assembly within the next two months.

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