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US: Yahoo nabs video ad platform

By  |  November 12, 2014

Yahoo continues to make new investments with funds from the massive Alibaba IPO, and its latest takeover target was announced Tuesday.

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    Yahoo reached a deal to acquire online video advertising platform BrightRoll for $640 million, according to reports. The takeover is the company’s second-largest buyout, behind last year’s $1.1 billion purchase of Tumblr, since its CEO Marissa Mayer joined the firm in 2012.

    Mayer announced the BrightRoll takeover in a Tumblr post, calling it a deal that will “dramatically strengthen” the company’s video advertising operations.

    Yahoo raised $6.3 billion through the sale of its shares in Alibaba; the company is reportedly looking to offload its remaining stakes in the company.

    Full content: NYTimes

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