A PYMNTS Company

US: Wal-Mart challenges Whole Foods with organic product rollout

By  |  April 11, 2014

Seven years after organic grocery giant Whole Foods acquired the Wild Oats organic brand, reports say Wal-Mart is entering the market by selling the onetime Whole Foods-owned Wild Oats products.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Whole Foods largely dominates the industry; as a market leader, the company was pressured to divest Wild Oats by the Federal Trade Commission after it acquired the brand in 2007.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Wal-Mart announced plans Thursday to give Whole Foods a run for its money as it looks to sell Wild Oats products at 25 percent lower costs than average for organic items.

    Full Content: Daily Caller

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.