As Google slowly integrates recently-acquired mapping app Waze into Google Maps – despite earlier assurance the two would remain independent – the UK’s Office of Fair Trading announced plans to probe the deal and its effects on competition.
According to reports, the OFT will determine whether the buyout qualifies for a full-scale investigation as Google currently leads the market for navigation technology. If qualifications are met, including the requisite that Waze must exceed $70 million in annual turnover, the watchdog could refer the deal to the Competition Commission or require concessions from Google to appease any competition concerns found through the investigation.
Google acquired Israel-based Waze last June for $1 billion. In recent weeks, iPhone users saw their Google Maps application updated with integrated Waze services, including real-time traffic updates.
Full Content: The Telegraph
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