As reports emerged recently about Yahoo’s desires to end its joint venture with Microsoft, some experts are pondering whether cutting ties is even an option for the internet company. The deal, intended to last a decade, allowed for either party to opt out of the partnership in 2015; Yahoo has been clear about its disappointment with the search agreement it made. But according to one expert, Yahoo may not find an alternative, profitable tie if it does cut the partnership with Microsoft. Antitrust regulators blocked a proposal in 2008 between Yahoo and Google in a move that one data tracker says would have resulted in an 80 percent market share today.
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