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US: Zukerberg wins approval to buy digital marketing co for Facebook

By  |  March 31, 2013

The US Federal Trade Commission has reportedly granted approval for Facebook, along with its CEO Mark Zukerberg, to acquire Atlas Advertiser Suit, a leading provider of digital marketing. According to reports, the buyout – the details of which were not revealed by the FTC – is part of Facebook’s growing efforts against rival Google in the display advertising market; Google acquired a similar company, DoubleClick, in 2008. Atlas allows companies to gather analytics and gauge effectiveness of online advertising and will reportedly remain intact and continue its operations from Seattle.

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