Meta Platforms, has lodged a request with a Norwegian court to halt a penalty imposed by the nation’s data authority, which targets the parent company of Facebook and Instagram for violating user privacy. This legal challenge holds potential ramifications across Europe.
Commencing from August 14th, Meta Platforms has been subjected to a daily fine of 1 million Norwegian crowns ($94,313) for its practices of harvesting user data and leveraging it for targeted advertising, known as behavioral advertising—a prevalent approach among major technology firms. Seeking redress, the company is pursuing a temporary restraining order against the ruling, which mandates daily penalties until November 3rd.
Representing Meta Platforms, Christian Reusch, the company’s legal representative, asserted during Tuesday’s court session, “Meta has already undertaken the commitment to seek user consent.”
Read more: Meta Defends Itself Against EU’s Accusations Of Misuse Of Dominance
The Norwegian data authority, Datatilsynet, informed Meta on July 14th of its intent to levy fines unless corrective measures were taken. Subsequently, on August 7th, the regulator proceeded to implement the penalty.
In an announcement made on August 1st, Meta declared its agreement to obtain user consent across Europe before implementing behavioral advertising. This decision was rooted in a January ruling from the company’s primary regulator in Ireland, where Meta’s headquarters are situated.
Reusch also conveyed to the court that Datatilsynet employed an expedited process that was deemed unnecessary and deprived the company of adequate response time.
Source: Reuters
Featured News
Justice Department Moves to End NCAA Transfer Rule
May 30, 2024 by
CPI
Kenya’s Competition Authority Proposes Tougher Regulations on Big Tech
May 30, 2024 by
CPI
KKR Secures EU Antitrust Approval for $24 Billion Acquisition of Telecom Italia’s Fixed-Line Network
May 30, 2024 by
CPI
European Court Sides with Tech Giants in Italian Regulatory Dispute
May 30, 2024 by
CPI
US Steel and Nippon Steel Secure International Approvals for $14.9B Merger
May 30, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Healthcare Antitrust
May 31, 2024 by
CPI
AI and Antitrust Considerations in U.S. Health Care
May 31, 2024 by
CPI
Uncertainty in the Bottom Line: New Antitrust Scrutiny and Enforcement in Private Equity Transactions
May 31, 2024 by
CPI
Effecting M&A Diligence When Competitors Are Involved
May 31, 2024 by
CPI
AI, Pharmaceutical Sector, and EU Competition Law and Policy: What Does the Future Look Like?
May 31, 2024 by
CPI