A PYMNTS Company

India’s Commerce Minister Criticizes Amazon for Alleged Predatory Pricing

By  |  August 21, 2024

India’s Commerce Minister, Piyush Goyal, has raised concerns over the business practices of Amazon and other eCommerce giants, accusing them of engaging in predatory pricing that threatens millions of traditional brick-and-mortar stores across the country. According to Reuters, Goyal singled out Amazon’s strategies, suggesting that the company’s significant investments in India have often been used to offset business losses rather than contribute to the country’s economic growth.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Amazon, along with Walmart-owned Flipkart, has dramatically transformed India’s retail sector in recent years. Both companies have poured billions of dollars into expanding their operations and enticing customers with attractive discounts. However, Indian regulations prohibit these e-commerce platforms from directly selling products to consumers. Instead, they are only allowed to function as marketplaces for third-party sellers. Despite this, small retailers frequently allege that these regulations are sidestepped through complex business structures, allowing the e-commerce giants to maintain a dominant market position.

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    During an event in New Delhi, Goyal expressed skepticism about Amazon’s pricing and financial practices, questioning the true purpose of its investments. “When Amazon says we are going to invest a billion dollars in India and we all celebrate, we forget the underlying story that the billion dollars is not coming in for any great service,” Goyal remarked. Per Reuters, he hinted that these investments might be covering up predatory pricing tactics, as Amazon’s losses suggest that the company is not operating within the regulatory framework that forbids direct sales to consumers.

    Read more: US Lobby Group Urges India to Reconsider Proposed EU-Like Competition Law

    Amazon has announced plans to increase its investment in India to $26 billion by 2030, including investments in its cloud services. The company also aims to boost merchandise exports from India to $20 billion by 2025. Despite these ambitious goals, Goyal’s recent remarks reflect his ongoing criticism of U.S.-based e-commerce companies. In 2021, he accused these firms of exploiting their scale and access to vast amounts of low-cost capital to the detriment of small, family-run stores, accusing them of blatantly violating Indian laws.

    A special report by Reuters in 2021 revealed that Amazon’s internal documents indicated the company had favored a small group of sellers on its Indian platform, offering them discounted fees and using them to circumvent foreign investment regulations. Amazon, at the time, asserted its compliance with local laws and denied providing preferential treatment to any seller. However, following these revelations, it was announced that two of Amazon’s major sellers involved in the allegations would cease operations on the platform.

    Goyal’s comments underscore his concerns over the practices of e-commerce companies in India. “They create entities … when they get caught, they start closing down those entities,” Goyal stated, highlighting the challenges of enforcing regulations in the rapidly evolving digital marketplace.

    Source: Reuters