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Australia Fines The Good Guys $13.5 Million Over Misleading Store Credit Offers

By  |  September 10, 2025

The Federal Court has ordered The Good Guys Discount Warehouses (Australia) Pty Ltd to pay $13.5 million in penalties for misleading customers through its store credit and “StoreCash” promotions. The ruling follows findings that the retailer failed to clearly disclose key conditions and did not provide promised credit to tens of thousands of eligible shoppers.

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    According to a statement, the case involved 116 promotions conducted between July 2019 and August 2023. Customers were promised store credits ranging from $10 to $1,000 if they spent a certain amount, purchased specific products, or used particular payment methods. However, most of these offers had expiry periods as short as seven to ten days, details that were not clearly communicated to consumers. In addition, in many cases, customers only qualified for the credit if they stayed subscribed to the company’s marketing emails.

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    The Australian Competition and Consumer Commission (ACCC) brought the proceedings after concluding that these conditions were not adequately disclosed. “We took this court action because we were concerned that The Good Guys had failed to adequately disclose some really key conditions attached to these store credit promotions,” ACCC Chair Gina Cass-Gottlieb said.

    Per a statement, the company also admitted it failed to issue store credit to about 21,500 customers within the specified time frames. As part of the court orders, The Good Guys must provide redress to affected consumers by reissuing store credits with longer expiry periods. The retailer has already remediated customers who were denied credit due to marketing subscription requirements and those who never received their credit at all.

    The court decision highlights the importance of transparency in retail promotions. According to a statement, the ACCC emphasized that businesses must disclose all significant terms upfront to avoid misleading consumers. The Good Guys cooperated with the regulator, admitted liability, and agreed to make joint submissions regarding the penalties and remedies imposed.

    Source: ACCC