Amazon Steps Up Competition In Healthcare With One Medical

Amazon’s Prime Day deals include a savings of $55 — 28% off the usual price of $199 — on an annual One Medical membership.

The deal is available to new U.S. members and applies to their first year of membership, Amazon said in a Friday (July 7) press release.

One Medical — which was acquired by Amazon earlier this year — is a national primary care organization offering both in-office and virtual services, according to the press release.

It offers programs for preventative care, chronic care management, common illnesses and other needs, the release said.

The annual membership includes round-the-clock on-demand care through video chat or secure messaging, help with insurance navigation, and in-app bookings of same-day or next-day appointments, per the release.

For services not included in the membership, One Medical accepts Medicare and most insurance carriers’ health plans, the release said.

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“One Medical also makes office visits pleasant with many welcoming and conveniently-located offices across the U.S. to choose from,” Amazon said in the release. “Appointments start on time, and offer more time between you and your provider.”

Amazon announced in July 2022 that it was acquiring One Medical in an all-cash transaction valued at about $3.9 billion, including One Medical’s net debt.

The retail behemoth said at the time that it aimed to reinvent healthcare with this expansion of its offerings in the sector.

With acquisitions like One Medical and its expanding network of retail clinics, Amazon is addressing the need for access to needed healthcare, Amazon Clinic Chief Medical Officer and General Manager Dr. Nworah Ayogu said in April during the CNBC Healthy Returns 2023 Summit.

“I think One Medical already can lean forward and be able to really engage with our customers and deliver a holistic experience,” Ayogu said at the time. “It’s something that they already do.”

Healthcare is one of the many fronts on which Amazon and rival retail giant Walmart are competing for more of the consumer’s spend.

Both players have made big moves to address healthcare — a product every single consumer buys — by confronting the challenges consumers face in accessing and paying for these products and services.