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Antena 3 claims CNC’s “Unfair Merger Conditions” favor its rival Mediaset

By  |  July 19, 2012

Spanish broadcaster Antena 3 has announced that it has decided not to accept any of the conditions that the National Competition Commission (“CNC”) placed on its proposed acquisition of La Sexta. In a statement, Antena 3 opined that the conditions were unfair and discriminatory, and that they favored its rival Mindset’s dominance in the market.

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    18 months ago, the CNC approved Mediaset’s merger with Cuatro 18, another Spanish commercial channel, and had imposed very different conditions.

    The CNC ordered Antena 3 to create two independent companies to sell advertising, as opposed to Mediaset which can advertise under a single entity. The conditions for Antena 3 would hold for 5 year, whereas Mediaset’s conditions hold for 3 years. Additionally, Antena 3 claims that conditions were imposed on the communication between the two channels, eliminating the chance for Antena 3 to obtain obvious synergies to market advertising.

    Full Content: Hollywood Reporter

     

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