A PYMNTS Company

Apple offers undertaking in response to ACCC’s charge of misleading iPad promotion

 |  March 28, 2012

The Federal Court has accepted Apple’s undertaking, provided in response to the ACCC’s application for urgent interlocutory relief for the iPad’s promotional marketing. The ACCC alleged that the marketing “iPad with WiFi + 4G” was misleading because Australian consumers cannot actually connect an iPad to the 4G network with a SIM card.

Apple undertakes to include the statement “”This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX Networks” on its website, online store, and on signs to resellers to be displayed at points of sale. Apple will also contact consumers to offer a refund. Apple will implement the undertakings no later than April 5, 2012.

Full content: ACCC Press Release


Related contentThe New Indian Merger Control: Key Procedural Issues (Simon Baxter & Nikolaos Peristerakis, Skadden)