Two Australian providers of mobile premium services, Global One Mobile Entertainment Ltd and 6G Pty Ltd, have been dismissed the Full Federal Court to appeal against an earlier court decision that certain advertisements were misleading or likely to mislead consumers about continuing premium rate mobile phone subscriptions. The initial decision was strongly supported and uphold the contraventions and penalties totaling 375’000 AUD. The advertisements were broadcast on both free-to-air and pay TV. These advertisements were broadcast at various times including during television programs that would have attracted the younger viewer.
Full Content: ACCC
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