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Belgian Competition Authority Launches Inspections in Personal Care and Retail Sectors

By  |  June 24, 2025
Telehealth Startup Hims & Hers Partners With Lifestyle Fashion Retailer REVOLVE Telehealth startup Hims & Hers is partnering with lifestyle eCommerce fashion retailer REVOLVE to advance health and wellness products for millennial and generation Z consumers. Hims & Hers is a multi-specialty telehealth platform that offers custom health and wellness experiences. REVOLVE, which aside from fashion is a digital resource for “discovery and inspiration,” will offer a wide variety of health and wellness offerings from Hims & Hers, according to a press release on Tuesday (Sept. 14). “Both Hims & Hers and REVOLVE are redefining industries and leveraging our brands to identify closely with the next generation of consumers,” said Melissa Baird, Chief Operating Officer of Hims & Hers. “Collaborating with a brand that understands the intricacies of taking a unique approach and has the ability to communicate authentically is critical as we look to bring more personalized health and wellness solutions to Millennial and Generation Z consumers,” Baird said. Products from Hims & Hers that are now on REVOLVE include skincare, haircare, hair growth, sleep supplements, and sexual health. The products were chosen for inclusion based on affordability and being “thoughtfully” developed. REVOLVE Chief Brand Officer Raissa Gerona said the collaboration with Hims & Hers is a natural fit because REVOLVE shares the telehealth company’s “vision of democratizing access to health and wellness.” “Through providing a wide variety of Hims & Hers products on REVOLVE we are expanding into new categories and further diversifying REVOLVE’s dynamic platform,” Gerona added. During New York Fashion Week, Hims & Hers was REVOLVE’s “exclusive wellness partner.” Launched in 2017 in Silicon Valley, by CEO Andrew Dudum, Hilary Coles, Jack Abraham and Joe Spector at venture studio Atomic, Hims & Hers is a multi-specialty telehealth platform that links people to the licensed healthcare professionals in primary care, mental health, sexual issues, and more. The startup also offers “thoughtfully created and curated health and wellness products.” Revolve Group is a “trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration.” Founded in 2003 by co-CEOs, Michael Mente and Mike Karanikolas in a suburb of Los Angeles, California, the company focuses on offering a curated selection of fashion, grooming, and beauty items. Customers are “deeply engaged” with fashion influencers worldwide.

The Belgian Competition Authority (BCA) has announced that its Investigations and Prosecution Service is conducting inspections at the offices of several companies operating in the personal care and retail industries. These actions are part of an inquiry into potential violations of competition laws, according to a statement released by the Authority.

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    The inspections are linked to suspicions of breaches of Article IV.1 of the Code of Economic Law and Article 101 of the Treaty on the Functioning of the European Union, both of which prohibit agreements that may hinder fair competition. Per a statement from the BCA, the inspections are part of an early investigative phase and do not imply any conclusion about the companies’ culpability.

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    “These inspections are a preliminary step in the investigation of restrictive practices and do not prejudge the outcome,” the Authority emphasized in its official communication.

    In light of the ongoing operations, the BCA has also revised its inspection guidelines to reflect updated procedural standards. These revised documents are now available on the Authority’s website and provide a clearer framework for how such inspections are to be carried out, per a statement accompanying the update.

    The BCA clarified that the timeline for concluding the investigation remains uncertain. It will depend on several elements, such as the intricacy of the case, the level of cooperation by the companies involved, and the observance of due process rights.

    Source: Belgian Competition