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EU: Commission satisfied with Omnicom, Publicis plans

 |  January 9, 2014

The European Commission cleared the planned merger between two of the world’s largest advertising giants, Omnicom and Publicis, noting that the deal does not spark any immediate competition concerns.

The transaction, which would merge US-based Omnicom with France-based Publicis and result in the world’s largest ad conglomerate, is expected to create a company worth more than $35 billion, say reports. According to the Commission, competition will not likely be harmed after the merger thanks to remaining competition throughout the EU in the industry.

Regulators in the US, South Korea, and others have similarly cleared the deal.

Full Content: ABC News

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