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EU Watchdog Raids Energy Drinks Company, Red Bull

 |  March 21, 2023

The European Union Competition Commission revealed on Tuesday that it had conducted a series of investigations at Red Bull, a global leader in the energy drink market.

According to Reuters, the raid focused on allegations that the firm was taking advantage of its dominant position to restrict competition in this area. They are now assessing those findings to determine whether Red Bull has violated EU antitrust regulations.

European Union antitrust investigators have raided the energy drink maker Red Bull over suspicions it abused its dominance in the wildly popular market, officials said Tuesday. “We will, of course, work with them on all matters that concern them,” the company said in a statement, declining to comment further.

The EU Commission reported Monday that it had performed unannounced inspections on various companies in the energy drink sector that are located across member states.

It did not name the company nor say in which countries investigators,  joined by competition authorities of each member state affected, had conducted raids. 

The Yoovidhya family of Thailand holds 51% of the shares in Red Bull, which is based in Fuschl-am-See in western Austria.