A PYMNTS Company

France: Autorité proposes reforms to the audiovisual sector

By  |  February 21, 2019

Last June, the Autorité de la concurrence was asked by the Committee on Cultural Affairs and Education of the French National Assembly to give its opinion on the upcoming government bill on audiovisual reform.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    After several months of investigation, hearings, and information gathering with stakeholders in the sector, the Autorité de la concurrence issued its opinion on Thursday, February 21, and has made several recommendations aimed at relaxing the current legislative and regulatory framework in order to take into account the sector’s digital revolution and enable the incumbent players to compete effectively with the new video distribution platforms.

    Among these, the Autorité principally proposes:

    – to relax the obligations relating to broadcasters’ investments in cinematographic and audiovisual works;

    – to open up television advertising to prohibited sectors (cinema, publishing, mass retail promotional campaigns);

    – to allow targeted advertising based on the model of advertising on the Internet.

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.