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France: Carrefour buys lunch delivery firm Dejbox

 |  January 6, 2020

French supermarket group Carrefour has agreed to buy Dejbox, which specializes in delivering lunches to office workers, in its latest move to boost its e-commerce operations.

Dejbox, with estimated revenues of €20 million (US$22.4 million) for 2019, claims it is the biggest online canteen supplying meals to businesses in suburban and outlying areas in France. It employs around 300 staff.

“It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment,” Amélie Oudéa-Castera, Executive Director Customers, Services and Digital Transformation at Carrefour, said on Monday, January 6.

The company is in the midst of a five-year plan to cut costs and invest in e-commerce, as well as organic and own-brand products, to try to tackle competition from the likes of domestic rival Leclerc and online giant Amazon.

Full Content: New York Times

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