A PYMNTS Company

France: Carrefour buys lunch delivery firm Dejbox

By  |  January 6, 2020

French supermarket group Carrefour has agreed to buy Dejbox, which specializes in delivering lunches to office workers, in its latest move to boost its e-commerce operations.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Dejbox, with estimated revenues of €20 million (US$22.4 million) for 2019, claims it is the biggest online canteen supplying meals to businesses in suburban and outlying areas in France. It employs around 300 staff.

    “It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment,” Amélie Oudéa-Castera, Executive Director Customers, Services and Digital Transformation at Carrefour, said on Monday, January 6.

    The company is in the midst of a five-year plan to cut costs and invest in e-commerce, as well as organic and own-brand products, to try to tackle competition from the likes of domestic rival Leclerc and online giant Amazon.

    Full Content: New York Times

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.