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France: Competition body may open antitrust probe on online advertising market

 |  March 6, 2018

France’s competition authority,Autorité de la Concurrence, is considering opening up antitrust investigations into the country’s online advertising market following an initial, one-year preliminary examination.

The regulator mentioned the dominance of tech giants Facebook and Alphabet’s Google on the market and will decide upon potential investigations “over the next few months”, its president Isabelle de Silva said on Tuesday, March 6.

“What is clear is the overwhelmingly dominant position of Google and Facebook,” president of the French competition body, Isabelle de Silva, said. The Authority’s report highlighted that the two companies acted as both publishers and technical intermediaries for advertisers, giving them a competitive advantage.

“Facebook is only one option among many others for advertisers to reach audiences,” Delphine Reyre, Facebook’s director of policy for Europe, said in a statement.

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