Britain’s competition regulator stated on Monday, November 23, it had received a complaint about Google related to its market study this year on online platforms and digital advertising.
The complaint from a coalition of technology and publishing called Marketers for an Open Web (MOW) stated they wanted the Competition and Markets Authority (CMA) to delay the launch of Google’s so-called Privacy Sandbox technology.
The group stated the changes will curb members’ ability to gather information on web users, which helps them offer more valuable advertising. It’s urging the CMA to use its power to protect smaller media companies at risk of losing as much as 75% of their revenue, reported Bloomberg.
“We take the matters raised in the complaint very seriously, and will assess them carefully with a view to deciding whether to open a formal investigation under the Competition Act,” the CMA said in a statement.
Google stated the ad-supported web was “at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used.”
“That’s why Google introduced the privacy sandbox, an open initiative built in collaboration with the industry, to provide strong privacy for users while also supporting publishers,” the company said in a statement.
Featured News
Paramount CEO Bob Bakish Steps Down as Merger Inches Closer
Apr 29, 2024 by
CPI
EU Brands Apple’s iPadOS as Gatekeeper in Tech Crackdown
Apr 29, 2024 by
CPI
Brussels to Investigate Meta Platforms’ Handling of Disinformation on Facebook and Instagram
Apr 29, 2024 by
CPI
OpenAI Faces Privacy Complaint in Vienna Over ChatGPT’s Data Handling
Apr 29, 2024 by
CPI
EU Launches Investigation into Czech State Aid for Digital TV Operators
Apr 29, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI