In a unanimous ruling to end the year-and-a-half long case against Google, the Federal Trade Commission has agreed to let Google off of charges after the search giant volunteered to alter some of its business practices, including agreeing to let companies who use Google’s services to access and alter their own advertising data. The FTC said in a statement that while it acknowledges some wanted harsher repercussions for Google, the investigation ultimately found that the search algorithm used by Google – which some argued favored Google’s own results over competitors’ – was changed “to improve search results.”
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