A PYMNTS Company

UK: Coca-Cola wins sole control of beverage competitor

By  |  May 20, 2013
UK: Coca-Cola wins sole control of beverage competitor

The Coca-Cola Company has won approval from the UK’s Office of Fair Trading to up its control of competitor Fresh Trading Limited from a minority shareholder to sole control of the beverage maker. Coca-Cola took its first bite out of Fresh Trading in March 2009, but upped its stake in the company to 60 percent the following ear. Coca-Cola and Fresh Trading first informed the OFT in early March of Coca-Cola’s plans to make a complete buyout of the company. The OFT approved of the deal after review of product promotion, geographical distribution and potential overlapping competition.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Full Content: Office of Fair Trading

    We’d love to be your preferred source for news.

    Please add us to your preferred sources list so our news, data and interviews show up in your feed. Thanks!

    Add as Preferred Source

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.