India: Netflix eyes Indian market

Netflix is eyeing expansion in the lucrative Indian market. For the first time, the video streaming giant has partnered with an Indian movie production house, Phantom Films, to produce an original series for the region.

The Hindi-English series will be based on Vikram Chandra’s much-admired novel “Sacred Games”, which explores the dark and gritty world of Mumbai’s organized crime, corruption and politics in the face of an economic resurgence in the country.

Erik Barmack, vice president of international original series at Netflix said “Sacred Games reinforces our commitment to bring the authenticity of local stories to Netflix members across 190 countries worldwide.”

Netflix has been producing local original content for different markets as it tries to attract new subscribers, more so as its U.S subscriber base is close to attaining maturity. Netflix has been producing a lot of Spanish original series including the much acclaimed Narcos to attract the Hispanic population both in the U.S. and elsewhere.

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