Italy’s antitrust authority is investigating an Italian food company known for producing pandoro Christmas cakes for possible unfair commercial practices in its marketing.
The antitrust authority conducted a search of Balocco food company’s offices in relation to the ongoing process, according to a statement released on Wednesday.
The antitrust authority has initiated an investigation into Balocco S.p.A. Industria Dolciaria for potential unfair commercial practices related to the “Chiara Ferragni and Balocco together for the Regina Margherita Hospital in Turin” initiative.
Read more: Italy Drops McDonald’s Antitrust Probe
Chiara Ferragni, who is 36 years old, currently holds the title of Italy’s leading fashion influencer and boasts a following of 29 million on Instagram.
The antitrust authority claimed that the purchase of Ferragni-branded Balocco Pandoro may have given consumers the impression that they were supporting bone cancer research donations at a Turin hospital.
The authority claimed that Balocco had predetermined a donation amount for the hospital as part of their marketing campaign, independent of their pandoro sales.
Featured News
EU Set to Fine Apple in First Major Enforcement of Digital Markets Act
Nov 5, 2024 by
CPI
Six Indicted in Federal Bid-Rigging Schemes Involving Government IT Contracts
Nov 5, 2024 by
CPI
Ireland Secures First €3 Billion Apple Tax Payment, Boosting Exchequer Funds
Nov 5, 2024 by
CPI
Italy’s Data Protection Authority Criticizes Intesa’s Handling of Customer Data
Nov 5, 2024 by
CPI
Italy Halts Sale of ITA Airways Stake to Lufthansa Amid Price Dispute
Nov 5, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Remedies Revisited
Oct 30, 2024 by
CPI
Fixing the Fix: Updating Policy on Merger Remedies
Oct 30, 2024 by
CPI
Methodology Matters: The 2017 FTC Remedies Study
Oct 30, 2024 by
CPI
U.S. v. AT&T: Five Lessons for Vertical Merger Enforcement
Oct 30, 2024 by
CPI
The Search for Antitrust Remedies in Tech Leads Beyond Antitrust
Oct 30, 2024 by
CPI