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Netherlands: Coffee merger threatens industry leader Nestle

 |  May 11, 2014

A recently-announced coffee merger threatens the industry’s leading rival Nestle with a new competitor, according to reports.

A number-two rival is set to emerge after Mondelez International and D.E Master Blenders merge into a venture based in the Netherlands. Mondelez, the owner of Chips Ahoy and Cadbury chocolate, is set to earn $5 billion in cash and a 49 percent stake in the new company, to be named Jacobs Douwe Egberts.

Reports say the joint venture includes the combination of Monzelez’s coffee assets outside of France to be merged with D.E Master Blenders, owned by Acorn Holdings.

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