A PYMNTS Company

Netherlands: NMa blocks merger to prevent crisp bake price increase

By  |  December 17, 2012

The NMa has reportedly blocked Continental Bakeries’ acquisition of bakery group Bolletje, according to the Dutch antitrust authority. The NMa gave reasoning for blocking the deal so as to prevent an increase in prices of beschuit, a typical Dutch crisp bake often prepared to celebrate the birth of a child. According to report, the merger would have given the new entity between 70 and 80 percent of market dominance in the crisp bake sector. No response from either company was yet reported.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Full Content: Dutch News

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.