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Sportradar Faces EU, UK Antitrust Complaints Over Sports Betting Data Access

 |  October 14, 2026
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Sportradar Group AG is facing fresh antitrust scrutiny in Europe after rival Altenar Technologies filed complaints with regulators in the European Union and the United Kingdom, alleging the sports technology company is using its control over official sports data to limit competition in the betting industry.

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    The complaints, submitted Wednesday to the European Commission and Britain’s Competition and Markets Authority, accuse Sportradar of restricting competing suppliers’ access to live sports information and betting odds, according to Reuters. The action broadens a dispute between the companies that has already reached the U.S. courts.

    At the center of the allegations is Sportradar’s extensive portfolio of exclusive data agreements with major sporting organizations, including Major League Baseball, the National Basketball Association, the National Hockey League and the ATP men’s professional tennis tour.

    Those agreements give the Switzerland-based company rights to collect and distribute official sporting information and supply live betting odds generated from that data, Reuters reported.

    Such information is an important component of the sports betting industry, allowing bookmakers and technology providers to update odds as games and matches unfold. Access to official data can therefore play a significant role in determining which companies can compete in the market for betting technology.

    Altenar, which develops software for sportsbook operators, contends that Sportradar’s position in the data supply chain gives it the ability to disadvantage independent technology providers.

    A spokesperson for Altenar told Reuters that the company believes Sportradar is exploiting its control over critical sports information to exclude businesses offering competing products.

    Altenar is seeking regulatory intervention to ensure that bookmakers in Europe and Britain can choose among competing suppliers rather than depend on a restricted group of data providers.

    The company has also requested emergency measures from the UK’s Competition and Markets Authority that would restore access to essential sports data and betting odds while regulators consider its allegations, according to Reuters.

    The European complaints mark an escalation of Altenar’s legal challenge against Sportradar.

    Reuters reported that Altenar previously brought an antitrust lawsuit in the United States, accusing Sportradar of monopolizing the market for official live sports data and undermining competition.

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    The U.S. case, filed in federal court in New Jersey on March 31, 2026, names Sportradar Group AG and Sportradar AG as defendants, according to publicly available court records.

    The European proceedings introduce another potential regulatory risk for Sportradar, whose business relies in part on securing commercial rights to valuable sports information and distributing it to betting operators.

    Under EU competition rules, companies found to have violated antitrust law can face penalties reaching 10% of their annual worldwide revenue, Reuters reported. However, the submission of a complaint does not establish wrongdoing or necessarily mean regulators will open a formal investigation.

    Sportradar declined to comment on the allegations when contacted by Reuters.

    The UK’s Competition and Markets Authority told Reuters that it does not discuss individual matters outside formal investigations. The European Commission had not immediately responded to the news agency’s request for comment.

    The complaints place renewed attention on the commercial arrangements governing official sports data as technology suppliers compete to serve bookmakers and betting platforms.

    For Altenar, the central question is whether Sportradar’s exclusive agreements prevent competitors from obtaining the information necessary to offer rival services.

    For regulators, any decision to pursue the complaints would require an assessment of whether Sportradar’s commercial practices unlawfully restrict competition under the applicable antitrust rules.

    Source: Reuters