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UK: Asda to change price promotions after CMA investigation

By  |  April 27, 2016

Asda is to change its price promotions after being singled out by the competition regulator in a probe into supermarket pricing practices.
Asda has given a commitment to the Competition and Markets Authority that it will alter the way it presents promotional deals.

However, the supermarket said there were no specific findings against it.

The regulator was investigating whether supermarkets were misleading customers with confusing price promotions.

The investigation came after a super-complaint by the consumer group Which?.

In July last year, the CMA said it had found evidence that supermarkets were misleading consumers with promotions, and found some examples that “could be in breach of consumer law”.

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