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UK: CMA raises concerns with Nielsen and Ebiquity deal

By  |  June 13, 2018

The Competition and Markets Authority (CMA) has said that the proposed sale of Ebiquity’s advertising intelligence division to Nielsen could “significantly” reduce market competition.

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    In February, Ebiquity agreed to sell its advertising intelligence business for £26.0 million (US$23 million) in cash to Nielsen Media Research Ltd, a subsidiary of Nielsen Holdings.

    The regulator believed the deal “may give rise to competition concerns” as the two firms are currently the “only suppliers of this intelligence across a broad range of UK media.”

    The CMA said the firms are one another’s “closest competitors” with only “limited” competition from rival suppliers.

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