A PYMNTS Company

UK: Hotel booking sites promise to improve prices for the CMA

By  |  September 15, 2019

More than 20 firms, including TripAdvisor, Airbnb, and Google, have agreed to always display the full cost of a hotel room upfront and not to give a false impression of its popularity, the UK’s competition watchdog announced.

The Competition and Markets Authority (CMA) stated the agreement by 25 firms to change how they display information where needed means the majority of hotel booking sites in the UK will now adhere to these standards.

It comes after the CMA took enforcement action against six firms⁠—Agoda, Booking.com, Ebookers, Expedia, Hotels.com, and Trivago—over concerns about pressure selling and “misleading discount claims”. It stated the six firms have now made all the agreed changes.

Full Content: Gov UK

Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.