A PYMNTS Company

US: Alaska Airlines is killing off the Virgin America brand

By  |  March 23, 2017

Alaska Airlines announced Wednesday it will drop the name and logo of the merger partner it acquired late last year. Virgin America will be phased out, “likely sometime in 2019,” Alaska Air said in a statement.

Instead, the combined carrier “will adopt many of the brand elements that Virgin America enthusiasts love,” according to Alaska Air’s statement. The company referenced “enhanced in-flight entertainment, mood lighting (and) music” as some of Virgin America’s signature items it will try to incorporate into the post-merger carrier.

“The goal is to create a warm and welcoming West Coast-inspired vibe,” Alaska Airlines said.

Full Content: UPI News

Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.