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US: AOL, Yahoo to be renamed Oath after Verizon merger

By  |  April 3, 2017

AOL and Yahoo will merge into something called Oath when Verizon’s purchase of the latter closes, saying goodbye to two of the most familiar brands of the internet era, Business Insider reported Monday.

Verizon, which acquired AOL in 2015, agreed to purchase embattled Yahoo’s core internet business for about $4.8 billion in cash in July — eight years after Yahoo rejected a $45 billion offer from Microsoft. The part of Yahoo that Verizon is not buying, which mainly includes a piece of China’s Alibaba Group and Yahoo Japan, will be renamed Altaba.

Verizon executive vice president and president of product innovation and new businesses Marni Walden will oversee Oath.

It’s unclear if the Yahoo name will live on for any part of the internet business that will be run by AOL. However, a big new branding campaign is expected in the coming week, along with more details about the new company.

Full Content: Business Insider

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