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US: Cadent acquires 4INFO

By  |  January 2, 2020

Cadent, the advanced TV platform company, today announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

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    The ability to orchestrate traditional and next generation TV campaigns is core to any modern advertising campaign. However, advertisers are challenged with understanding which devices belong to the same household, because of the multiple set-tops, connected TVs, streaming boxes, full episode players, and mobile apps that provide access to premium content. Complexity in planning, activating and measuring national TV campaigns has increased as viewing platforms and viewing preferences continue to fragment.

    Full Content: PR News Wire

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