A PYMNTS Company

US: CBS is reportedly making an offer for Viacom

 |  June 19, 2019

CBS and Viacom have for over a year now been in on and off talks to once again merge. Now it has been reported by the Wall Street Journal that CBS board is ready to make Viacom an offer to merge or buy Viacom.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The two companies use to be one but broke up into two companies in 2006, at the request of both boards. Both companies still have the same majority owner but have grown apart over the years. Last year talks broke down reportedly over who would lead the new company. Since that happened CBS Chief has left and six board members have been replaced.

    Now sources say that Viacom’s CEO Robert Bakish is likely to be the next chief executive of the combined company over CBS chief Joe Ianniello. Reports are that Robert Bakish has a strong relationship with National Amusements president Shari Redstone, who is running the company for her ailing father, Sumner Redstone and is the majority owner of both CBS and Viacom.

    Full Content: Wall Street Journal

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.