A PYMNTS Company

US: Dell retains name in biggest tech merger in history

 |  May 3, 2016

Dell Technologies will be the official name of the monolithic new company formed from last year’s pending merger of Dell and EMC, Michael Dell announced during his keynote speech at this week’s EMC World.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Dell provided EMC World attendees with information on the vision and branding strategies for his new company on Monday morning in Las Vegas. All of Dell and EMC’s existing business ventures – including VMware and RSA – will be housed under the Dell Technologies brand, according to the announcement.

    “Dell Technologies will create more value for customers and partners than any other technology solutions provider today. We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes,” said Dell, in a statement.

    While Dell Technologies is the name of the overarching company, channel partners should take note that all enterprise products and solutions sold directly and indirectly through the channel will be subcategorized under the Dell EMC brand.

    All client solutions for consumers, business and institutional customers, meanwhile, will exist under the Dell name, according to the announcement.

    Full Content: Boston Globe

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.