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US: Facebook to rebrand Instagram, WhatsApp amid probe

By  |  August 4, 2019

As antitrust scrutiny on Big Tech intensifies, one adjustment on the way from Facebook appears to be… rebranding. The Information reported that employees have been notified the company will add its name to Instagram and WhatsApp. The popular services will then be known as “Instagram from Facebook” and “WhatsApp from Facebook.”

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    Facebook confirmed the change, stating that “We want to be clearer about the products and services that are part of Facebook.” But if credit for backing popular services is what Facebook wants, it may have to live with some blame, after repeated privacy scandals and political handwringing over bias.

    Both Instagram and WhatsApp will display new “from Facebook” tags in the App Store, as well as on their respective login screens. This should make it much more apparent that both apps are owned by Facebook, with the apps now being branded as “Instagram from Facebook” and “WhatsApp from Facebook.” The change is rolling out now to users, Facebook stated.

    Even though Facebook acquired WhatsApp all the way back in 2014, a recent survey suggested that half of WhatsApp users weren’t aware that the app is owned by Facebook.

    Full Content: Eurasia Review

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