Entertainment agencies PMK-BNC and Rogers & Cowan are joining forces, bringing together a client roster of more than 500 actors, musicians, producers, directors, content creators, and athletes.
“This is a game changing and transformative moment for our agency, and a move that will create significant value and tremendous opportunities for our company and clients around the world,” said Mark Owens, CEO of Rogers & Cowan.
Owens will lead the new agency alongside PMK-BNC Chairman and CEO Cindi Berger. Together, the pair will oversee a team of more than 350 marketing and communication experts across offices in Los Angeles, New York, Nashville, Miami, and London.
“With our diverse roster of creative and brand clients, and seasoned management, this partnership provides a remarkable opportunity for us to take our clients and campaigns to new levels,” Berger said. “Our unique position and insight will deliver the best of brand marketing with the best of entertainment strategies, and further our ability to influence trends, spark meaningful conversations, and leverage culture to create defining moments and experiences that stand the test of time.”
Full Content: New York Times
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
FTC Files Suit Against Liquor Giant Southern Glazer’s Over Discount Disparities
Dec 12, 2024 by
CPI
Racing Rivals Accuse NASCAR of Retaliation in High-Stakes Antitrust Battle
Dec 12, 2024 by
CPI
Samsung Challenges Indian Antitrust Investigation, Calls Raid “Unlawful”
Dec 12, 2024 by
CPI
European Sites Criticize Google’s Compliance Efforts with DMA
Dec 12, 2024 by
CPI
Banco BPM Overcomes Regulatory Hurdle in $1.7 Billion Bid
Dec 12, 2024 by
CPI
Antitrust Mix by CPI
Coopetition in The Pharma Industry: Challenges for Antitrust
Dec 12, 2024 by
Juan Delgado & Lourdes Sosa
Symmetry and the Sixth Force: The Essential Role of Complements
Dec 12, 2024 by
Adam Brandenburger & Barry Nalebuff
ESG Collaborations in Light of European Antitrust Policy and Enforcement Trends
Dec 12, 2024 by
Christian Ritz, Julia Gingelmaier & Kyra Harmes
Antitrust Chronicle® – Co-opetition
Dec 11, 2024 by
CPI
Antitrust Chronicle® – Moats & Entrenchment
Nov 29, 2024 by
CPI